This is why I'm really starting to dislike our media and am considering getting a degree in media studies (yeah that'd be a third degree...)
PLEASE watch this commercial
Okay seriously? The commercial is soo heart wrenching I was thinking maybe it would be for a PSA (public service announcement) for bullying or discrimination, but no it's for a fricken TV channel!?!?! Is it really necessary for a TV channel to make a commercial that is sad like this one to make our hearts hurt and reach out to the little guy? Is TV THAT important? I don't think so. Can't they use all the money that they spent on that commercial for something else? Like something good? Donated to a kids awareness of discrimination campaign or something.
Some things to notice about the commercial.
1. There is NO color anywhere, helping the sad mood of the commercial.
2. This portrays orphanages as horrible places to live, giving them a bad rep. I don't even think they exist anymore.
3. EVERY person in the commercial except the alien is white and male. So how does this portray white males? Granted that orphanage's are probably separated by sex, but still. This is a very bad representation. Basically this is saying that white males are unaccepting of people who are different than they are.
4. Finally anyone notice the final message? "Adopt Sci-Fi" Nowhere does it state that what the kids were doing is wrong. What kind of message is this sending to kids who see this commercial? It's okay to abuse someone who is different than you, because the issue here is not that the alien is being abused, the issue is that he needs to be adopted.
Way to go Sci-Fi channel....I will not be "adopting" you anytime soon...which makes me think again..."adopt Sci-Fi? Adopt as if the TV channel is something cute, that you can love and will complete your family...yeah right.
Okay I'm done...
Ahhh advertising....gotta love it
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